Introduction
A leading consumer brand with a global presence was committed to reducing their environmental impact across all operations. With thousands of employees travelling for business purposes, the company needed a data-backed, strategic approach to influence traveller behaviour.
Challenge
The company faced two critical challenges in their sustainability journey: they needed to create a culture of accountability for their travellers, and to influence traveller behaviour to make more sustainable choices, whilst not sacrificing business operations.
Solution
Thrust Carbon implemented a comprehensive solution of data-driven carbon budgets, customisable dashboards, and personalised communications.
Working with Thrust Carbon delivered
| 62% emissions reduction since 2019 |
50k+ data points collected & analysed |
3000 teams with tailored carbon budgets |
Introduction
A top 10 consumer brand with a global presence was committed to reducing their environmental impact across all operations. With thousands of employees across thousands of teams travelling for business purposes, they recognised the scale of their business travel carbon footprint. The company needed a data-backed, strategic approach to influence traveller behaviour.
The Challenge
The company needed to create a culture of accountability around business travel emissions in order to reduce emissions. But without a team-level granular view of each teams emissions, they had struggled to communicate to their employees the impact of their business travel.
They desperately needed a solution that could scale easily across their thousands of teams, and drive the sustainable decision making of their business travellers—all without impacting business operations.
The Solutions
Data-driven carbon budgets
Thrust Carbon analysed over 50,000 emissions data points to establish tailored carbon budgets for more than 3,000 teams. These budgets were developed by combining best-in-class historical emissions data with forward-looking, target-linked forecasts.
This approach ensured budgets were realistic yet ambitious, and could be rolled up from team level to department and business unit levels for comprehensive reporting.
Custom Dashboards
To make emissions data accessible and actionable, Thrust Carbon developed a custom-designed dashboard tailored to the company's brand and messaging.
This provided live visibility of each team's emissions against their carbon budget, creating transparency and accountability throughout the organisation.
Personalised Communication Strategy
Quarterly "emissions update" messages were implemented to keep travellers and team leaders informed about their current carbon budget status. These communications included personalised, actionable suggestions for reducing each team's carbon footprint, empowering employees to make more sustainable travel choices.
Impact and Outcomes
The long partnership with Thrust Carbon has delivered remarkable results:
- Overall, there has been a 62% reduction in carbon emissions on a per-employee basis since the partnership started in 2019.
- Upon expiry of their multi-year contract, the company renewed and expanded their agreement to embed Thrust Carbon data in more internal tools.
By making emissions data visible and actionable at the team level, Thrust Carbon helped this Top 10 Consumer Brand create a culture of accountability amongst their business travellers that has delivered remarkable emissions reductions.