Insights
AI Safety & Ethics in Sustainability
AI in sustainability only works if it can be trusted. EngageAI is designed to avoid common AI risks – grounding every insight in verified carbon data, never training on client travel data, and using transparent behavioural nudges that benefit travellers, companies, and the climate alike.
ReadHow emissions labels impact traveller booking behaviour – and how cost plays its part
Research from the UK Department for Transport shows that high-impact visual carbon labels can increase sustainable flight choices by up to 75%. But how effective are they when price and convenience remain the primary concerns for most travellers and travel programmes?
ReadHistory rewards the early movers: The real economic risk in the recent US-climate debate
Recent debate around US greenhouse gas regulation has focused on immediate cost savings. But the real economic question isn’t regulation versus growth; it’s whether transition happens early or under pressure later.
ReadRail emissions: making sense of operator-specific data
While rail is one of the most sustainable ways to travel, not all journeys are equal. Finding the lowest carbon routes can be challenging when operator data isn’t published like-for-like.
ReadThrust Carbon launches agentic behavioural-change tool, EngageAI, set to deliver $1m+ sustainable cost reductions for Fortune 500 programs
An AI agent that helps travellers make faster, cheaper and lower-carbon decisions
ReadWhat does the EU Omnibus I mean for sustainability reporting?
EU Omnibus I, adopted on 13 November 2025, introduces major simplifications to sustainability regulations under CSRD and CSDDD, reshaping which businesses must report and what they must disclose.
Read2025 DEFRA Emissions Factors Update: What This Means for Business Travel
This June, significant reductions to DEFRA’s 2025 air emissions factors were announced; shaping how businesses calculate their scope 3 flight-related emissions.
ReadNavigating EU Green Claims Regulations: What You Need to Know
The incoming EU laws on ‘Green Claims’ are tightening the rules on green advertising. Whether your business is based within the EU or operates outside but targets EU consumers, you’ll need to comply with these upcoming regulations.
ReadClarasight and Thrust Carbon Announce Strategic Partnership To Power Holistic Travel Emissions Management
The partnership will provide travel and sustainability leaders with best-in-class technology to future-proof their business travel programs.
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