The event programme: a glaring omission
The event industry has long struggled to accurately measure the carbon footprint of their events. For years, businesses have been able to track the carbon emissions of their travel program, but the same level of visibility has not been available for events. Event management agencies have found it difficult to accurately measure the carbon footprint of their events, which has made it challenging to create sustainable events.
This challenge is hardly surprising, given that their specialty is managing upwards of 50,000 complex, high-stakes projects in a given year. Asking all those awesome planners to become ESG experts simply isn’t realistic. This is why we created Thrust Events.
Combining Meetings & Events with Transient Travel to create the complete picture
It’s become easy to track one's carbon footprint when it comes to travel through Thrust Calculator and Thrust Engage. But the meetings & events industry is sorely behind, creating a fragmented picture of participants' true impact.
The market is clear: 89% of companies identify sustainability as a priority, while only 14% believe that the events industry has made good progress. Our customers have been frustrated at the lack of holistically integrated carbon footprint visibility of their events program, compared to their transient travel program. The feedback was clear: there was a need for a unified sustainability intelligence platform that could bring thousands of events and hundreds of thousands of business trips together in one place.
