EngageAI
Cut carbon by 70%. Save millions in unnecessary spend.
Stop relying on post-trip reporting to achieve your programme targets. EngageAI identifies high-impact travel decisions before they happen, delivering personalised guidance via Teams, Slack, and WhatsApp to drive immediate savings.
Even our simplest EngageAI intervention can unlock huge savings
Emissions reductions
Cost saving
working days
These savings are realistic for an enterprise travel programme with city-centric travel.
Traditional travel programmes struggle to reduce cost and carbon
To drive change, most travel managers rely on the fundamentals of any good programme:
- Generic policies
- Programme-level targets
- Post-trip reporting
EngageAI takes these one step further. It delivers personalised, real-time guidance: the right traveller, receives the right message, at the right time.
The Right Traveller
Analysis of corporate travel programme data reveals a consistent pattern: around 30% of travellers account for roughly 70% of travel emissions and spend.
EngageAI integrates with your organisation's TMC and OBT, and uses your data to identify and understand your high-emitting travellers' behaviour.
Register interest for our high impact travellers white paper.
The Right Message
EngageAI combines this in-depth traveller data with contextual and travel policy information to send tailored interventions. These nudges can include:
- Repeat trip demand reduction
- Mode and route optimisation based on ticket pricing
- Flagging predicted travel for improved booking behaviour
- and many more...
The Right Time
EngageAI intervenes at key decision making points, such as when your traveller is:
- about to book
- post booking
- travelling / in transit.
It delivers these messages via channels the traveller is already using, including email, WhatsApp, Microsoft Teams, Slack, SMS and more.
Our clients are increasingly sophisticated about sustainability. They want their bookers and travellers empowered with the right information at the right moment, to help drive thoughtful travel choices. Interventions that work in real-time are the future of how we deliver value as TMCs. So we’re excited to see our long-term partner, Thrust Carbon, release Engage AI, as another step towards helping clients reach their sustainability targets.
Pippa Ganderton, Product Director at ATPI
It's important to make choices easier for travellers by providing them directly with the best options. This way, the traveller does not have to question if they made the right choice, fostering confidence and reducing uncertainty in their travel decisions.
Jill Smit, Global Sustainability Manager at Arcadis
Frequently Asked Questions
Do I need Thrust Calculator to use EngageAI?
No, EngageAI can be purchased and deployed as a standalone product. If you also use our Calculator, the two integrate seamlessly, combining emissions reporting and behavioural change, but Calculator is no longer required to get started with EngageAI.
Can I start with a pilot?
Yes. Programmes of any size can start with a pilot to demonstrate real-world impact and ROI before rolling out more widely. Pilots are designed to test EngageAI against your actual travel patterns and decision points, with clear success metrics agreed upfront. We ask for a minimum pilot size of $10k to ensure there is enough volume to measure cost and emissions outcomes.
I don’t have WhatsApp. Can I use other platforms to receive messages / nudges?
Yes. EngageAI can deliver interventions through multiple channels depending on your setup. Channels that EngageAI supports today include Microsoft Teams, WhatsApp, email and point-of-sale booking tools; with deep integrations into TMC apps on the horizon.
Can I add my own company branding to these notifications?
Yes. Notifications can be branded so they feel like a natural extension of your travel programme, including your organisation’s name and tone of voice.
How does this avoid spamming travellers?
EngageAI is designed to be low-noise. It predicts when an intervention is likely to be relevant and effective, and suppresses messages when they’re unlikely to change an outcome, keeping communications targeted and useful.
Unlock maximum ROI opportunities
EngageAI uses a usage-based pricing model aligned to the size and complexity of your travel programme. This allows you to run a focused pilot, prove impact and scale based on results.
Turning businesses into climate leaders
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