Influencing behaviour

Traveller Nudges

Embrace behavioural psychology to drive organisation-wide change

Drive sustainable, cost-effective behaviour with traveller nudges

Backed by Behavioural Science

Create powerful messaging, that works for your business, using Nudge Theory to drive large-scale behaviour change.

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Based on the EAST Framework

Smile

Easy

Carrot

Attractive

Users

Social

Clock 3

Timely

Make changes effortless and attractive

Use side-by-side comparisons to highlight the benefits of the sustainable choice, and provide the easy switch.

Nudge side by side

Maximise impact with colleague comparisons

Highlight the social norm through cross-team statistics to promote widespread behaviour-change.

Nudge colleagues

Target different behaviours with our range of nudges

Right for your business

Mode of transport

Challenge assumptions about train travel with direct air-to-rail comparisons.

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Travel class

Suggest lower emission (and cost) travel classes.

Economy flight outlines

Trip return-on-investment

Highlight trip return-on-investment based on billable vs. non-billable trips.

Value of trips outlines
Thrust Airplane

Keen to learn more?

Download our dedicated white paper to understand the behavioural science framework behind our nudges.

Download our guide