46% reduction in taxi journeys due to timely nudges
A global engineering consultancy was overpaying on airport ground transport by 10x.
The airport taxi is a habit, not a decision
They had strong sustainable travel policies that their employees follow, and public transport was the default for a lot of their travellers arriving in London. But they knew some travellers were still expensing taxis to their central London office.
Highlight how the switch benefits the traveller
EngageAI monitored their corporate travel bookings in real time and sent personalised interventions to employees as they landed, before they reached the taxi rank. Each message was tailored to the specific arrival airport, destination, and time of day. The message focused on the benefit to the traveller and reducing decision friction.
How it was measured +
Taxi use by nudged employees compared with a similar group who received no nudge over the same period.
How it was measured +
The difference in taxi rates between nudged and non-nudged groups, applied to an average £89.50 fare.
How it was measured +
Every employee nudged more than once still chose public transport across the eight-week pilot.
A proven intervention, ready to scale
The results from this pilot are the foundation for a wider rollout. They have expanded their contract to allow EngageAI to cover ground transport in more cities where public transport is a viable option, with a particular focus where their current taxi usage is high.