How a top 10 consumer brand reduced its travel emissions by 62%
A top 10 consumer brand with a global presence is committed to reducing its environmental impact across all operations. With thousands of employees across thousands of teams travelling for business, it recognised the scale of its business travel carbon footprint.
It needed a data-backed, strategic approach to influence traveller behaviour.
Accountability at scale, without slowing the business down
The company needed a culture of accountability around business travel emissions. Without a granular, team-level view of emissions, it had struggled to show employees the impact of their travel.
The solution had to scale across thousands of teams and drive more sustainable decisions, all without impacting business operations.
Carbon budgets for every team, and the data to stay within them
Budgets combine best-in-class historical emissions data with forward-looking, target-linked forecasts, so they are realistic yet ambitious.
They roll up from team to department and business unit level for comprehensive reporting.
Thrust Carbon built a custom dashboard tailored to the company’s brand and messaging, giving live visibility of each team’s emissions against its carbon budget and creating transparency throughout the organisation.
Quarterly emissions updates keep travellers and team leaders informed of their carbon budget status, with personalised, actionable suggestions for reducing each team’s footprint.
A culture of accountability that cut emissions by 62%
By making emissions data visible and actionable at the team level, Thrust Carbon helped this top 10 consumer brand create a culture of accountability among its business travellers that has delivered remarkable emissions reductions.